Packaging Design Tips

  Research the Competition You’re going into a noisy marketplace, the competition is strong, the consumer has little time and you might get only one chance. Research your competition, create a competition axis and try and create a niche for yourself. Before you design, understand how you can beat the competition, highlight your story and…

Logo Design for Business Start-ups

An effective logo and brand design for a startup business is vital to it’s success. This doesn’t mean that it needs to have cost the earth! But a well crafted, concept driven logo that reflects the business’s core values, key messages, it’s target market and it’s services means that the logo and it’s supporting branding…

Northern Ireland Packaging

It’s a mistake that many start-ups make – focusing so closely on the product that they overlook the packaging. However, as many small firms have discovered, the right packaging can be crucial to getting products safely onto retailers’ shelves and into customers’ homes. When it comes to planning your packaging, it is worth spending time…