Creating a Unique Brand

For businesses across Belfast, Northern Ireland & Ireland I look at how you can create a brand, or begin the process of rebranding your current one. 1. Determine your target audience Branding leads to awareness, recognition, trust, and revenue. But let’s take a step back and understand where those stem from: consumers. And not just…

Branding that stands out

For businesses across Belfast, Northern Ireland & Ireland I look at the reasons Why Your Business Needs Strong Branding to stand out! One of the foremost assets your business can undertake is developing a strong corporate brand. Your website, social media, advertising and marketing collateral are all extensions of your brand. Great branding sets you…

Is it a Brand or Logo?

For businesses across Belfast, Northern Ireland & Ireland I look at Brand v Logo. There is a misconception that your brand is your logo design. It’s important to know the difference between the two because their interaction influences your business. A brand and a logo have a very close working relationship. You need both to…