For businesses across Belfast, Northern Ireland & Ireland I look at Brand v Logo.

There is a misconception that your brand is your logo design. It’s important to know the difference between the two because their interaction influences your business. A brand and a logo have a very close working relationship. You need both to work together to give you a successful professional identity.

When it comes to your brand, there are many things you need to consider in order to create your business’s individuality. Branding comprises of many components, and of those major components is your logo. The connection between a brand and a logo is always vital to execute your marketing strategies. Hence, it affects the growth of your business.

Brand and Logo – What’s the Difference
A logo is a graphic device that symbolizes your organization. It may include a name, a symbol, a specified color, or a trademark. The distinctive qualities of a logo make it very important for the branding of any business. It is used as a quick, visual representation of a brand’s message and plays an important role in building brand loyalty.

The term brand is wider and harder to define
Looking from the businesses perspective, the term ‘brand’ incorporates many components in itself. From marketing and promotions to communications and the presence of the company- the brand incorporates every interaction, experience, and marketing practice by a company.

The brand is the reputation of a business that results from the efforts and investments made by a company. So anything that represents a business comes under the brand umbrella, including your logo. When you combine the effects of a well-designed logo with your effective brand strategy, you can efficiently reach out to more people. You can communicate with them, share your brand voice and of course, build a connection with your customers.

An effective brand strategy will definitely have a positive impact on growth. Similarly, a well-designed, visually appealing logo will definitely attract more attention and create incredible opportunities for the business.

What’s the connection between your brand and your logo?
I recommend that your logo design should come out of your brand values. It should encompass and encapsulate your brand’s identity to give your logo a meaning.

Your logo should be unique; it must reflect the major elements of your brand. Keep it as simple as you can. A simplistic design will be easily recognizable and will help you retain customers.

Things to think about
Your logo is a component of your brand that symbolises and describes what your company does. It is not only necessary that your logo is instantly recognisable and easily memorable, but it should also stimulate the customer’s mind whenever they see it.

Your logo helps customers to recall their interaction with your brand and bring them back to you. So you need to understand your brand before designing the logo. As your logo is not just another image, but a story you want to tell your customers about your company.

Get in touch today to develop your logo into a brand!